Being sustainable AF is more than petitions. It’s more than joining charities or waving banners. It’s more than designing a ‘sustainable range’, or righting past mistakes.
And it’s more than just promising to do better.
It means every single choice you’ve ever made as a company has had sustainability at it’s heart from day one.
And that’s why we’re sustainable AF.
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Shop Viscose Collection
Made from renewable plants, this cellulose-based fibre is biodegradable, so it can return back to the earth. The manufacturing process of viscose uses chemicals and water. However, ExtraAF uses recycled water; our solvent spinning process recycles water and reuses the solvent at a recovery rate of more than 99%.
Shop Ecovero ™ Collection
This leading sustainable fibre produces up to 50% lower emissions and water impact than generic viscose. Fibres are made from renewable resource wood and pulp and are harvested from responsibly managed forests. Due to its high levels of sustainability, our LENZING ™ ECOVERO ™ viscose has been certified with the EU Ecolabel. This proves that the fibre has met high environmental standards throughout its life cycle - from raw material extraction to production, distribution and disposal. LENZING ™ ECOVERO ™ fibres can be easily identified as offering the highest level of sustainability, and provide customers with the confidence that they’re making an eco-friendly choice.
Shop Tencel collection
Tencel is a brand name for a set of fibres called lyocell and modal. This fabric feels super soft and is widely used in sustainable fashion. Made from regenerated cellulose, Tencel is less toxic, and chemicals are recycled in the manufacturing process so there’s minimal waste. It also uses wood from trees grown in sustainable harvested forests.
Shop Rayon collection
Rayon is a fabric made from purified cellulose fibres, which are typically created from wood pulp. Though rayon is derived from natural materials, it requires certain chemicals, so it’s considered to be a semi-synthetic fabric. Rayon is a natural-based material that is made from the cellulose obtained from wood pulp or cotton. There are several grades of rayon that can imitate the look and texture of other natural fibres such as cotton, linen and silk. The different types of rayon include viscose, modal and lyocell.
Shop Modal Collection
Soft to the touch, modal fabric is a bio-based fibre that is made from spinning reconstituted beech tree cellulose. Modal is generally considered a more eco-friendly alternative to cotton because beech trees don’t require much water to grow and therefore the production process uses about 10-20 times less water.
Shop linen collection
Linen is a natural, flax-based textile, and one of the most biodegradable and stylish fabrics in fashion history. Linen fabric is made from the cellulose fibres that grow inside the stalks of the flax plant fibres – so it is fully biodegradable. It absorbs moisture without holding bacteria.
Shop Cupro collection
Cupro is a natural waste product of cotton. It’s biodegradable, easily recycled, and made of 100% plant based materials. So instead of being thrown-away during the cotton making process, this ultra-fine, silky fibre has been put to good use as one of the leading sustainable materials. Compared to cotton, it’s easier to dry, so it requires less dye, reducing its footprint.
Shop BCI Cotton collection
All our cotton comes certified by the Better Cotton Initiative (BCI). This is a global not-for-profit organisation that exists to make global cotton production better for the people who make it, better for the environment it grows in, and better for the future of cotton production.
The way a brand buys its stock is one of the
cornerstones to sustainability. Less is always more.
Instead of investing in huge runs, we only manufacture smaller, more exclusive designs. Not only does this mean our customers are buying something more unique, it also eliminates any wastefulness that comes with bigger runs. And because there’s no waste, there’s no unused fabric going to the landfill.
By choosing factories that are closer to home we can ensure complete manufacturing transparency, ethical working conditions, and a smaller footprint.
By being based in Lithuania and Bulgaria, our garments can be transported by road instead of flying. This dramatically cuts down our carbon footprint.
Because of the location and number of our factories, we’re able to have complete transparency at all times. This ensures workers’ rights and conditions are properly upheld and quality of manufacturing and processes is safeguarded.
All our factories provide their workers with a working wage and modern working conditions. This is a world away from some of the working conditions across Asia, where conditions are far harder to control and oversea.
Because our clothes meet high levels of sustainability, we have been awarded the internationally recognised Lenzing certificate. This shows our commitment to transparency and compliance throughout the whole process of creating every item of clothing. Lenzing fibres are made of cellulose, which is a natural component of the renewable source material wood. Biodegradability is a characteristic of cellulose. This means that at the end of their life cycle, these fibres can re-enter the ecosystem, preparing the ground for new plants to grow.
This internationally recognised label of environmental excellence is only awarded to products and services which have a significantly lower environmental impact throughout their lifecycle – from raw material extraction to production, distribution and disposal, as well as the treatment of workers involved in these processes.
We only work with people who share our values. And we’re proud to work with some of the best sustainability organisations on the planet.
BCI is a global not-for-profit organisation with one simple mission – to ensure the sustainable production of cotton. To do this, it strives to safeguard the welfare of the farmers who make it, protect the environment it grows in, and promote sustainable cotton as a mainstream commodity.
By working with a diverse range of stakeholders, BCI works tirelessly to put in place good farm practices, allowing more cotton to be grown while reducing water and chemical use, and protecting both working conditions and biodiversity. It also delivers measurable and continued improvements for the environment, for the farming communities, and for the economies of cotton-producing areas.
As well as ourselves, the Better Cotton Initiative is also supported by names such as H&M, M&S, and Adidas.
The way our outfits arrive is just as important as how they’re made. So when you receive a parcel, the outside is as sustainable as this inside.
100% recycled plastic
100% recycled plastic
At ExtraAF, we know that the beauty is in the detail. So as well as creating sustainable outfits, we’ve made each and every one of our woven labels with 100% recycled polyester.
We love fashion. But we love people more. So, during the start of the COVID-19 pandemic, we changed our marketing plans, inviting influencers to shoot our launch video and photography in the safety of their own home.
Not only did this ensure the safety of our models, it also meant no non-essential travelling, and tapped into the idea of dressing up to stay in.
Direction was given via a live video feed, and the whole project was briefed and delivered without having to put a single person in unnecessary danger.
At ExtraAF, we can’t live without fashion,
but nobody can live without a sustainable future.
That’s why, in our first year, we’re already 80% sustainable.
But 80% needs to be 100%.
And by every means necessary, we’ll make it happen.
Because we’re not just sustainable.
We’re sustainable AF.
